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You must have already heard of SEO from different websites, searches, discussion forums and social platforms. Do you know that SEO can bring in results in both getting business and customers through proper optimization of your web content and design? Are you looking for SEO optimization services?
Here I provide you with the best tips for SEO optimization tips for your website.
Here I provide you with the best tips for SEO optimization tips for your website.
Such websites needs to have their content updated to the needs of their customers, understanding from the relevant information similar customers are searching for, looking at keywords in those search queries and providing rich engaging content which serves the customer and his needs well.
Being SEO optimized also allows you to increase or maximize the reach of your website through different search engines. An optimally crafted SEO validated content has far better reach through the search engines and expects to see growth in search engine rankings.
Though the goal of having your website or page SEO optimized, you improve the quantity and mostly quality of the traffic that visits your website through the organic searches carried on through these different search engines.
When millions of today’s users run a query or a search through Google, Bing, Yahoo, and your page comes up in the first page of the results it adds to a lot of visibility, traffic, engagements for your website. Users are more liable to click on results from the first page rather than move to subsequent pages and check for a relevant site based on what they are searching.
This higher ranking in a search engine results page (SERP) is dependent on the keywords that a user uses. A tentative list of Keywords can be drawn and refined using Google Keyword planner / Google AdWords to identify the right keywords which can help you rank higher in Google (which drives around 85% of all Search traffic) and other search engines.
So when a user searches Google or any search engine google extracts the relevant keywords from the search query. Then it matches the core query to the information stored about millions of websites in its database, to come with a list of sites which it deems fit. So once Google has drawn in initial list of search results from the web crawlers metadata, it ranks these sites before it sends the results back to the user.
In doing so, it provides a long list of relevant websites which are arranged in pages for the user to look and choose from. It also ranks these websites based on its own logic and understanding. Here is where SEO can help you get better and higher ranking of your content and thus reach the first page of Google’s SERP (Search Engine Results Page). SEO is the safest and most productive way of getting yourself higher number of visitors, customers and thus business.
The ranking algorithm for every search engine is a heavily guarded secret and they keep refining and updating this from time to time. Thus though they do not openly declare all the details for every release, Google shares the overall direction or major change that they have included in their product.
Presently Google’s algorithm ranks the websites in mainly three different ways.
Google analyses the quality of content. As we all have heard the saying “content is king”, it still is. It is so because what a user is looking for while searching for any such thing, is the content and its relevance. SO google looks at the depth of content, and match them with the user’s search query. While looking at content google also looks at the length of content, its formatting, and history of content.
To analyze quality of content and its relevance to a user’s search query Google uses the concept of Keywords. Thus it looks for keywords that the user has used in his or her search and match it to the keywords used in your web page or post. If it finds the same keywords and similar keywords you rank higher. It also looks at the number of times the keywords has been used in your page or post.
But that doesn’t mean that you should stuff your page with the same keywords over and over again. This can lead to a blacklisting of your page or site by Google. And though initially you may be getting a lot of visitors, once Google understands that your page is mostly looking at gaining traffic from its search engine rather than providing valuable content, your site is liable to be blacklisted. And then suddenly your web traffic will fall!
Google loves to see that your content is formatted well for the user’s delight. After all it doesn’t want to send the user to your website to find irrelevant or lousy content, because then Google loses the faith of the user. This obviously is something Google would never like to do.
So Google loves to see that you have formatted your content properly. When I say properly, I mean that there are no obvious spelling errors, typos and things like that. It wants to see your content arranged properly in Headings, Sub heading, and paragraph texts. It also loves to see ordered and unordered lists – a set of bullet points which breaks the content of the page into identifiable list of information blocks.
Google also likes to see that you have used images, photos, info graphs in your page. These objects keep a user more engaged to your content, right! So Google (or any search engine) would like to see that you have used few images, or other interesting objects in your webpage.
INTERLINKED PAGES & POSTS
Google likes to see that you have a lot of pages or posts which are interlinked , and thus links within your content gives Google a great feeling. It helps users to navigate within your site and thus engage more with your website and brand. So you should create links for users to move into other pages, but please understand that these links to the new pages needs to have some common theme, interest for the user.
For example is a user is looking for a continental food recipe and has reached your blog, there may not be much relevant to link this to your technology business or content. You may link him or her to another Japanese or Indian food recipe or a post dedicated to “tips on buying vegetables”. That’s relevant.
LINKS TO EXTERNAL WEBSITES
Google wants to see if you have used links in your website to external sites. It loves when it sees that your site has content which provides external links to other websites. This gives Google the confidence that your site is relevant to users since users has the opportunity to visit other sites to get a more clearer information on the topic he or she is searching for. Google understands that you don’t mind helping the users by showing him relevant content which might be available in other sites too.
Google likes to see that you have a lot of pages or posts which are interlinked , and thus links within your content gives Google a great feeling. It helps users to navigate within your site and thus engage more with your website and brand. So you should create links for users to move into other pages, but please understand that these links to the new pages needs to have some common theme, interest for the user.
Google loves backlinks. By backlinks I mean sites which find your content relevant and has a link in those sites back into the content in your sites. The more the backlinks the better.
But when you get backlinks to your site and content Google is very choosy. It likes to understand the authority level of that particular external site which is back linking to the content available in your site.
To understand and evaluate this value of a backlink Google (and other search engines) use an algorithm to calculate the domain authority for the eternal back linking site.
This means how valuable does Google users feel about the external site in relation to the same content. So, for example any news and media sites can have a lot of domain authority. The reason is they are usually established and accepted organizations to produce content on a variety of sites. For example, if you have a travel blog and there is a backlink from National Geographic into your site, that is a lot of brownie points for your website.
Google also uses an algorithm to calculate the page authority of the back-linking external page. It tries to understand the authority of that individual page in relation to the content or the keywords used by the user in its search query. Thus it maybe that a particular page’s content or post content has a lot of page authority though it may not have the domain authority as such. So though the website may not be a high traffic website, but the particular page has great content and if such a page links back to your site then it is great for your page too. You get a share of Link juice as they like to call it, which basically means that you enjoy a bit of invigorating juice from the link from the external site. The higher the page authority of the referring website, the higher is your valuation.
ENGAGED AND SATISFIED USERS
Here is another great SEO Optimization Tip for you. How do your users feel or experience your website? Did they engage with your content ?
Google uses this factor to rank your webpage in its search results and the data comes from historical usage. Google collects user satisfaction data of your page or content.
Have users previously been engaged with your content or your website ? How satisfied were they from your website’s content and experience. Did they spend a good amount of time or just hopped off after a quick look ?
So what does Google look at while trying to figure out User’s engagement? Google looks at the behavioral pattern of users in the past. This is data and information which Google generates and saves within its own data lake.
TIME SPENT ON YOUR WEBSITE
The more engagement your webpage created with a user, the better. If users are spending a longer amount of time going through your content, they must have found it interesting. If users have clicked from one page to another within your site, that is also Brownie point for you.
Or have users closed the window of your site within a few seconds, or have gone back to Google to search again. That’s a warning to Google that users did not find relevant or engaging content for the searched keywords in your site and this will not help you.
Google measures the length of time (in minutes and seconds) that a user has been engaged historically in the page of your website. It checks whether has users clicked other internal links of your site. Were they looking for more content within your site? That’s good news for Google and for you too.
RETURNING VISITORS
Google also likes to see that users are returning to your website and you have a lot of returning visitors. This proves to Google that your content has engaged and is creating a loyal band of audience, customers who comes back to your site to check for updated content and relevant information. Google loves this.
Here is the Hubspot link on SEO Tips
Google also looks into customer reviews, messages in your blog posts in local forums, groups to analyze whether users are talking about your content or service or products and if the content is favourable. This also helps Google decide in leading customers your way.
Here is another Great Guide : Check Out Guide to Affordable SEO
We are specialist in SEO – and provide on-page SEO optimization services for your website content. We analyze your business ad your competition, derive the relevant Keywords that you can use in your content and build engaging content around them.
We also can take up the Off-Page SEO of adding backlinks, and ones which are valuable to your site which will help in your Google Search Engines Results Page (SERP) ranking.
Rynek Digital is a part of Rynek Consulting. We are established management consulting group with businesses in Technology Consulting, Strategic Consulting, Recruitment Consulting and Educational Consulting.
We also can take up the Off-Page SEO of adding backlinks, and ones which are valuable to your site which will help in your Google Search Engines Results Page (SERP) ranking.
Rynek Digital is a leading Digital Marketing Agency in UAE, which provides a wide range of digital marketing services for small and medium enterprises and Startups. We offer Content Creation, SEO, PPC, website design and development, social media marketing, and personalized online branding solutions.
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